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Measuring Live Meeting Engagement
Read about Bishop-McCann’s new partnership with Immersion and what it has to offer.
Laura Beavin-Yates, PhD
CMO
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"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."
Click here to read the article by MeetingsNet about Bishop-McCann’s new partnership with Immersion Neuroscience and what it has to offer.
