All the most common questions we hear

Immersion Neuroscience is a science-driven technology company that measures the emotional impact of experiences using validated neuroscience and wearable smartwatch data.

Value measurement refers to objectively quantifying how meaningful or impactful an experience is at the moment it happens, based on signals from the nervous system rather than memory, opinion, or self-report.

Surveys rely on recall and conscious interpretation after an experience, which introduces memory bias and incomplete reporting. Immersion measures physiological signals during the experience itself, providing objective insight into when emotional engagement actually occurs.

Immersion is grounded in decades of peer-reviewed neuroscience research showing that emotionally meaningful experiences are associated with measurable changes in the autonomic nervous system, reflected in cardiac rhythm patterns.

Immersion’s measurement framework is grounded in more than 20 years of peer-reviewed neuroscience research led by Dr. Paul Zak, whose work focuses on how emotional connection, trust, and motivation shape human behavior.

Immersion analyzes heart rhythm data collected from consumer wearables to detect patterns associated with emotional engagement, connection, and significance. These signals are translated into objective metrics such as Immersion, Key Moments, Value, and Safety.

Key Moments are periods when the nervous system signals that an experience is emotionally meaningful. These moments often align with connection, insight, motivation, or trust and help identify where impact occurs.

Immersion can be used to measure live events, in-person experiences, digital content, virtual experiences, and hybrid environments. Any experience that elicits emotional or cognitive engagement can be evaluated.

Immersion is used by experience designers, content creators, brands, researchers, and organizations seeking objective insight into how people respond to experiences.

Immersion reveals when engagement rises or falls, which moments matter most, how different audiences respond, and how experiences influence future behavior. These insights support experience design, content optimization, and decision-making.

Research shows that emotionally meaningful experiences are more likely to influence memory, motivation, and decision-making. By identifying when those moments occur, Immersion helps organizations understand which experiences are more likely to shape future actions.

Across validated deployments, Immersion metrics have demonstrated over 85% accuracy in predicting outcomes such as recall, preference, and future behavior. These predictions are based on measured emotional engagement during experiences rather than post-experience self-report.

Immersion’s measurement approach has been validated through peer-reviewed research and real-world deployments across entertainment, live experiences, wellness, and content evaluation. Validation focuses on the relationship between emotional engagement signals and meaningful outcomes.

Immersion supports widely used consumer wearables that collect heart rhythm data, including devices from Apple, Garmin, Whoop, Fitbit, and Oura. This allows participants to use devices they already own or devices provided as part of a study or experience.

Yes. All data collection is strictly opt-in and requires explicit participant consent. Participants choose whether to share data, and participation can be discontinued at any time. Immersion is designed to support transparency, ethical research standards, and user privacy at every stage of data collection.

Immersion does not store or share raw biometric data. Physiological signals are processed to generate anonymized Value and Safety metrics, and all data is masked using anonymous identifiers. Insights are reported in aggregate unless otherwise defined by the project design. This approach ensures privacy while enabling meaningful measurement of experience impact.

Immersion is used by immersive experience creators, customer experience and brand teams, content creators, researchers, and organizations that want objective insight into how people respond to experiences. It is especially valuable for teams designing experiences where emotional engagement, connection, and impact matter.

Organizations typically begin by discussing goals, experience types, and desired insights. Immersion supports flexible deployments for research studies, pilots, and large-scale experience measurement.

Immersion and SIX are grounded in the same foundational neuroscience research. Immersion is used to measure the emotional impact of experiences at scale, while SIX applies that science at an individual level to support emotional fitness, awareness, and reflection. Both rely on the same biologically grounded signals of emotional engagement.