Unbiased feedback that cannot be faked

Most businesses are flying blind—relying on outdated metrics and guesswork for crucial, high-stakes decisions. It's time to break free from the cycle and start creating exceptional experiences, every time.

Why don't people love what you're doing? Why don't they come back for more? Why aren't your experiences resonating? Why can't you figure out what will actually work with your audiences when it comes to events, content, and ads?

Because everything you've used in the past to measure or predict success—like asking people what they "like" or "intend to do"—is rooted in bias and bullsh*t. Decisions based on this data are proven to be worse than a coin flip.

Value Measurement removes the bias and bullsh*t from experience and content feedback, elevating you out of the guess-and-test loop.

By measuring what people truly value in real-time, moment-by-moment as experiences unfold, content creators and experience designers know what works and what doesn't, leading to exceptional experiences and successful outcomes every time.

VALUE SCORE

Are you delivering Value in the moment?

The Value Score™ captures and analyzes what people value in real-time, revealing opportunities to create experiences that not only delight but also build lasting loyalty.

No more settling for average. No more wasting resources on content and experiences that fall flat. Value Measurement gives you the power to make data-driven decisions that deliver extraordinary results.

VALUE SCORE

Are you delivering Value in the moment?

The Value Score™ captures and analyzes what people value in real-time, revealing opportunities to create experiences that not only delight but also build lasting loyalty.

VALUE SCORE

Are you delivering Value in the moment?

The Value Score™ captures and analyzes what people value in real-time, revealing opportunities to create experiences that not only delight but also build lasting loyalty.

PSYCHOLOGICAL SAFETY

Measure audience Psychological Safety

Safe spaces lead to bold breakthroughs, building community, and a sense of belonging. Psychological safety is the foundation of audience engagement, fostering environments where individuals feel emboldened to contribute authentically.

Our Safety Score measures how safe your audience is physiologically, in-the-moment, so you can guarantee unforgettable experiences that have a lasting impact.

PSYCHOLOGICAL SAFETY

Measure audience Psychological Safety

Our Safety Score measures how safe your audience is physiologically, in-the-moment, so you can guarantee unforgettable experiences that have a lasting impact.

PSYCHOLOGICAL SAFETY

Measure audience Psychological Safety

Our Safety Score measures how safe your audience is physiologically, in-the-moment, so you can guarantee unforgettable experiences that have a lasting impact.

VALUE MOMENTUM

What is your Value Momentum?

When Value and Safety Scores combine, they ignite Momentum—the overall shape and direction your experience is creating for participants. This dynamic and powerful measure of brain response accurately predicts recall, consumer behaviors, and critical market success metrics.

By keeping a pulse on Momentum, you'll effortlessly forge environments where innovation thrives, growth is relentless, and success is inevitable.

VALUE MOMENTUM

What is your Value Momentum?

By keeping a pulse on Momentum, you'll effortlessly forge environments where innovation thrives, growth is relentless, and success is inevitable.

VALUE MOMENTUM

What is your Value Momentum?

By keeping a pulse on Momentum, you'll effortlessly forge environments where innovation thrives, growth is relentless, and success is inevitable.

Feels like magic, because it is good science

Using everyday wearable devices, we can infer the simultaneous release of oxytocin and dopamine throughout the day.

Real-time measure

World anywhere with the devices people already wear.

Proven in science

25 years of peer-reviewed science back up our confidence

Learn more

Alliance Partners

Discover our Alliance Partners in entertainment, business consulting, experiential design, L&D, education, technology, and more. We help innovative industry leaders push the boundaries of success, whether they're measuring real-time impact, predicting future outcomes, quantifying learning, or assessing team cohesion.

known.cx

Get known for amazing content

Visit

lively

Measure people’s emotional journey, so you can predict their destination.

Visit

Userlytics

Understand your users’ emotions behind every click, tap, and swipe.

Visit

known.cx

Get known for amazing content

Visit

lively

Measure people’s emotional journey, so you can predict their destination.

Visit

Userlytics

Understand your users’ emotions behind every click, tap, and swipe.

Visit

Agency Partners

We collaborate with the most innovative research, strategic, creative, and design agencies on the planet. Whether it's ad, concept, product, or usability testing, brand research, or customer loyalty and satisfaction measurement, Value Measurement eliminates bias and delivers reliable insights that predict success with over 85% accuracy.

Alter Agents

Alter Agents offers agile neuroscience as part of a multimodal research approach. This methodology is paired with other quantitative and qualitative work to build solid, compelling insights for clients.

Visit

C+R Research

C+R uses Immersion for product testing, in shopping experiences, and for ad testing to bring deeper insights by uncovering those unspoken emotions in consumers’ hearts and minds.

Visit

Iris Flex

Iris Flex helps businesses stand out and grow by creating tailored thought-leadership platforms and creating headline-worthy research. Experts in audio and beyond!

Visit

Material+

Immersion has enhanced our innovation research by allowing us to leverage reliable real-time biometric data to pair with our traditional research methods, yielding deeper moment-in-time insights.

Visit

Moore

Using Value Measurement to predict expected the behavioral impact and success of nonprofit and fundraising content

Visit

National Research Group

At NRG, we’re using Immersion to innovate how we understand audience connections with entertainment and marketing, from ads and TikToks to TV series and films.

Visit

Now What

Now What uses Immersion to understand the unspoken, and illuminate moments that matter to consumers that they may not be able to contextualize themselves.

Visit

TCA

Immersion boosts creative performance and optimizes ROI by evaluating and refining assets both prior to and throughout campaigns for our clients.

Visit

Alter Agents

Visit

C+R Research

C+R uses Immersion for product testing, in shopping experiences, and for ad testing to bring deeper insights by uncovering those unspoken emotions in consumers’ hearts and minds.

Visit

Iris Flex

Iris Flex helps businesses stand out and grow by creating tailored thought-leadership platforms and creating headline-worthy research. Experts in audio and beyond!

Visit

Material+

Immersion has enhanced our innovation research by allowing us to leverage reliable real-time biometric data to pair with our traditional research methods, yielding deeper moment-in-time insights.

Visit

Moore

Using Value Measurement to predict expected the behavioral impact and success of nonprofit and fundraising content

Visit

National Research Group

At NRG, we’re using Immersion to innovate how we understand audience connections with entertainment and marketing, from ads and TikToks to TV series and films.

Visit

Now What

Now What uses Immersion to understand the unspoken, and illuminate moments that matter to consumers that they may not be able to contextualize themselves.

Visit

TCA

Immersion boosts creative performance and optimizes ROI by evaluating and refining assets both prior to and throughout campaigns for our clients.

Visit

Academic Partners

Join forces with us to push the boundaries of academic research. By leveraging Value Measurement, our academic partners conduct cutting-edge studies on storytelling, live experiences, optimal training formats, and more.

Our academic partners have published their results in peer-reviewed journals, showcasing the profound impact of Value Measurement. Collaborate with us to explore new dimensions in your research and elevate academic discourse with groundbreaking insights.

Center for Neuroeconomics Studies

Our foundational academic lab - the Center for Neuroeconomics Studies, run by Immersion co-founder Paul Zak, - continues to use Value Measurement to research music, movies, purchase decisions, and more.

San Diego State University

VITaL Research Center is using Value Measurement to research immersive learning and empathy for 2D vs VR content

Baylor University

The department of Human Sciences & Design is using Value Measurement to conduct research on live experiential design and impact.

Center for Neuroeconomics Studies

San Diego State University

VITaL Research Center is using Value Measurement to research immersive learning and empathy for 2D vs VR content

Baylor University

The department of Human Sciences & Design is using Value Measurement to conduct research on live experiential design and impact.

Measure any event or experience today for free

Setup an Invite with the SIX app

Share a link or QR with your audience

People share what their brain loves

See your results immediately in the SIX app

Try it now

Why wait? Value Measurement is simple to deploy

Interested in quantifying the real-time visitor experience at your theme park or museum? Curious whether you're taking attendees on the desired journey during your immersive experience? Want to know in-the-moment value an audience is getting during a live performance? Wondering if that new video will go viral or whether your new song is really a hit?

Value Measurement reveals the exact moment your audience connects. See how easy it is to measure any experience with our simple solution.

Check out our blogs for more detail!

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Value Measurement straight from our champions

Hear how Value Measurement is helping leaders take control.

Xavier Alvarez

Head of Quant // NOW WHAT

“Immersion has been an immensely important addition to our toolkit. By adding in Immersion, we've been able to contextualize the unspoken, helping us identify the moments that matter the most. Without Immersion, we might have overlooked the importance of specific moments in consumer experiences that could be game-changers for our clients.”

Joe Pine

Author // THE EXPERIENCE ECONOMY

"When you're using Immersion Neuro's product, you get tremendous benefits. It's a real-time feedback where you'll see exactly what's going on, it's the level of detail that you get across guests of your experience in general, and then it's the ability to see what that dramatic arc is over time. I always say that what experience is, it's the design of time, and now you can actually see what's going on over that time to compare to what you're trying to accomplish. It gives you the great benefit of being able to assess what you're doing and then being to improve what you're doing.”

Isabelle Hudson

HYPERQUAKE

"The challenge with testing in-home products and product innovation is that bringing people into a lab, you never really get to measure their emotional journey exactly as it would be in their home and during their normal routine. We were able to have people complete their routines as they normally would. If you want to find the truth about how people are feeling or reacting, this research helped our client in their consumer innovation, and their use of Immersion technology helped set them apart from their competitors as they're trying to sell to their clients."

Xavier Alvarez

Head of Quant // NOW WHAT

“Immersion has been an immensely important addition to our toolkit. By adding in Immersion, we've been able to contextualize the unspoken, helping us identify the moments that matter the most. Without Immersion, we might have overlooked the importance of specific moments in consumer experiences that could be game-changers for our clients.”

Joe Pine

Author // THE EXPERIENCE ECONOMY

"When you're using Immersion Neuro's product, you get tremendous benefits. It's a real-time feedback where you'll see exactly what's going on, it's the level of detail that you get across guests of your experience in general, and then it's the ability to see what that dramatic arc is over time. I always say that what experience is, it's the design of time, and now you can actually see what's going on over that time to compare to what you're trying to accomplish. It gives you the great benefit of being able to assess what you're doing and then being to improve what you're doing.”

Isabelle Hudson

HYPERQUAKE

"The challenge with testing in-home products and product innovation is that bringing people into a lab, you never really get to measure their emotional journey exactly as it would be in their home and during their normal routine. We were able to have people complete their routines as they normally would. If you want to find the truth about how people are feeling or reacting, this research helped our client in their consumer innovation, and their use of Immersion technology helped set them apart from their competitors as they're trying to sell to their clients."

Xavier Alvarez

Head of Quant // NOW WHAT

“Immersion has been an immensely important addition to our toolkit. By adding in Immersion, we've been able to contextualize the unspoken, helping us identify the moments that matter the most. Without Immersion, we might have overlooked the importance of specific moments in consumer experiences that could be game-changers for our clients.”

Joe Pine

Author // THE EXPERIENCE ECONOMY

"When you're using Immersion Neuro's product, you get tremendous benefits. It's a real-time feedback where you'll see exactly what's going on, it's the level of detail that you get across guests of your experience in general, and then it's the ability to see what that dramatic arc is over time. I always say that what experience is, it's the design of time, and now you can actually see what's going on over that time to compare to what you're trying to accomplish. It gives you the great benefit of being able to assess what you're doing and then being to improve what you're doing.”

Isabelle Hudson

HYPERQUAKE

"The challenge with testing in-home products and product innovation is that bringing people into a lab, you never really get to measure their emotional journey exactly as it would be in their home and during their normal routine. We were able to have people complete their routines as they normally would. If you want to find the truth about how people are feeling or reacting, this research helped our client in their consumer innovation, and their use of Immersion technology helped set them apart from their competitors as they're trying to sell to their clients."

Join the Value Measurement Movement

What are you waiting for? Value Measurement lets you identify what people authentically care about and will act on, moment-by-moment, removing all bias from the equation. Download our Value Measurement Manifesto and join the movement today!

Download the Manifesto