What people value predicts what they will remember and do

What would you do differently if you knew with over 90% accuracy how people will act in the future?

Value Measurement captures what brains truly value in real-time.  The data let you forecast what people will remember and the choices they'll make with stunning accuracy, so you can create extraordinary experiences every time.  

The future is tracking what people value in real-time, on an  unconscious level, as experiences and content unfold.  Outcomes are the key.  Value Measurement directly influences the choices people make.  This is the revolution: accurately predicting outcomes by measuring what brains value.  

Value Measurement reveals in-the-moment impact of any experience, event, or piece of content at an unconscious and unbiased level to do one thing: predict outcomes.  It's not what people say they feel, want to feel, or intend to do - these are all subjective and loaded with bias.

Value Measurement removes this bias, replaces self-report, and eliminates the subjective in order to effectively influence behaviors and drive extraordinary outcomes every time.  

Break Free from Flawed Feedback

Break Free from Flawed Feedback

The Peak/End Problem

Traditional customer feedback methods, such as surveys and NPS or CSAT ratings, capture single moments in time when people reflect on something that already happened. This data is misleading because people only remember the peak and end points of an experience, rather than the overall journey.

The Peak/End Problem

Traditional customer feedback methods, such as surveys and NPS or CSAT ratings, capture single moments in time when people reflect on something that already happened. This data is misleading because people only remember the peak and end points of an experience, rather than the overall journey.

The Peak/End Problem

Traditional customer feedback methods, such as surveys and NPS or CSAT ratings, capture single moments in time when people reflect on something that already happened. This data is misleading because people only remember the peak and end points of an experience, rather than the overall journey.

Feedback is Broken

The rise of AI, automated survey bots, and fake responders, has created increasing concern about the reliability of self-report data. Additionally, an ever-growing army of “professional survey takers” are gaming the system, reducing sample quality, and demolishing data integrity.

Feedback is Broken

The rise of AI, automated survey bots, and fake responders, has created increasing concern about the reliability of self-report data. Additionally, an ever-growing army of “professional survey takers” are gaming the system, reducing sample quality, and demolishing data integrity.

Feedback is Broken

The rise of AI, automated survey bots, and fake responders, has created increasing concern about the reliability of self-report data. Additionally, an ever-growing army of “professional survey takers” are gaming the system, reducing sample quality, and demolishing data integrity.

Stop Falling for Bunk Science

Neuroscience techniques that claim to measure emotion—like those analyzing electrical activity in the brain or facial expressions—are grounded in outdated science, often confined to lab settings, and fail miserably at predicting real-world behavior.

Stop Falling for Bunk Science

Neuroscience techniques that claim to measure emotion—like those analyzing electrical activity in the brain or facial expressions—are grounded in outdated science, often confined to lab settings, and fail miserably at predicting real-world behavior.

Stop Falling for Bunk Science

Neuroscience techniques that claim to measure emotion—like those analyzing electrical activity in the brain or facial expressions—are grounded in outdated science, often confined to lab settings, and fail miserably at predicting real-world behavior.

The Global Impact is Staggering

The Global Impact is Staggering

The percentage of live experiences that fail to meet revenue or outcome targets

80%

The amount spent in the US on wasted surveys and self report that do not predict outcomes or drive business change

$1.2b

$1.2b

$1.2b

The percentage of movies and TV shows that fail to meet financial projections

70%

The percentage of customer loyalty loss due to poor customer experience

60%

The percentage of new products that fail because they did not deliver expected customer value

35%

Value Measurement is built differently

Using smart watches and fitness sensors that people wear every day, our proprietary algorithms infer the release of dopamine and oxytocin from the brain, allowing us to accurately measure the moment-by-moment unconscious value people get from any experience.

Neurologic

Captures the unbiased and unconscious neurologic response to an experience.

Neurologic

Captures the unbiased and unconscious neurologic response to an experience.

Neurologic

Captures the unbiased and unconscious neurologic response to an experience.

Outcome-based

Predicts meaningful behavior and business outcomes, and doesn't concern "feelings."

Outcome-based

Predicts meaningful behavior and business outcomes, and doesn't concern "feelings."

Outcome-based

Predicts meaningful behavior and business outcomes, and doesn't concern "feelings."

Any where, any time

Real-time data that can be used wherever and whenever people have experiences.

Any where, any time

Real-time data that can be used wherever and whenever people have experiences.

Any where, any time

Real-time data that can be used wherever and whenever people have experiences.

Comparable

One standardized score to compare the value of different experiences in different contexts.

Comparable

One standardized score to compare the value of different experiences in different contexts.

Comparable

One standardized score to compare the value of different experiences in different contexts.

The Value Measurement Manifesto

Say goodbye to feedback filled with bias and bullsh*t, say hello to predicting the future with Value Measurement.  

Download the Value Measurement Manifesto and join the movement today.